Boysen KNOxOUT Project Edsa

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BOYSEN paints a shot to KNOxOUT™ pollution

2012-02-07 17:11:14.0 -

To those wondering who might be responsible for the wall-tall murals along EDSA is, wonder no more. MMDA has teamed up with Pacific Paint (BOYSEN®) Philippines, Inc. and TAO, Inc. to realize the BOYSEN® KNOxOUT Project: EDSA, which features the pollution-eliminating capabilities of BOYSEN®'s KNOxOUT paint and is the world’s first large scale public art project using anti-noxious paints.

The project aims to set up eight large scale artworks (approximately 1,000 square meters each) along EDSA’s 24-kilometer stretch, conceptualized by 11 international artists: Jose Tence Ruiz, Asuncion “Baby” Imperial and Damien “Coco” Anne, Alfredo and Isabel Aquilizan, Virgilio “Pandy” Aviado, advertising agency TBWA, Erika Tan, Tapio Snellman, and Christian Grou.
 
In 2009, the world’s largest air cleaning paint trial was done at the Guadalupe MRT Station. To date, the three installments of the BOYSEN® KNOxOUT Project: EDSA have been completed: the mural of Jose Tence Ruiz along the the Brgy. San Lorenzo Wall (EDSA side), the mural of B+C Design, Inc. along the Ortigas-EDSA Interchange, and the mural of Finnish architect Tapio Snellman at the Cubao-Aurora Underpass.
 
The BOYSEN® KNOxOUT Project: EDSA aims to eliminate harmful NO2 gases along one of the country’s busiest roads in an attempt to provide cleaner air for the public and hopefully deter deaths caused by air pollution in Metro Manila. Certainly, this project hits two birds with one stone. First, a splash of well-designed murals would be a more refreshing scene to see along the highway instead of the monotonous grays of the Metro or some vulgar graffiti. Second, cleaning the air would definitely help road-users, especially commuters who don’t have the luxury of an air-conditioned vehicle.
 
BOYSEN® KNOxOUT was launched in 2008 and is the world’s first air cleaning paint with CristalACTiV photocatalytic technology. This self-cleaning, anti-bacterial, and odor-eliminating paint uses light energy to break down noxious molecules, converting them to water and carbon dioxide molecules. 
 
Now some people might think, isn’t CO2 the basis for cleanliness in vehicle emissions these days? As much as that is true, we cannot be ungrateful for the fact that something is being done about pollution. BOYSEN® claims that the amount of water and carbon dioxide their paint produces is negligible, “less than what humans exhale per day,” but it doesn't claim to be the panacea of Metro Manila’s air pollution problems. This is why it is still important to eliminate the production of carbon dioxide in the first place, hence the emergence of hybrid vehicles and other such attempts at alternative energy.
 
Who knows? Maybe the elimination of NOx along EDSA can give those frail, dying roadside plants a chance to bloom and grow and absorb the carbon dioxide we’re spewing. It’s all about working together, right?
- Jade Lu, Courtsey of Kotse.com